With the clarity and high-quality camera lens that most iPhones have, expensive camera equipment is no longer a barrier to incredible video creation. As we explored in the today’s earlier post, Here’s How To Make Your iPhone Camera Even Better, two popular apps can enhance the iPhone’s excellent camera for still photographs.
My previous post mentioned that I had a conversation with a company that sees a lot of iPhone video work. Michael Burns, Chief Revenue Officer at Aventri, an event management software company, sent me numerous tips and steps to getting solid video results (he had info on editing software which I’ve covered elsewhere and will cover again separately). The company has assisted over 25,000 event professionals in planning, executing, and measuring their events, so they get to see a lot of folks trying to capture good photos and videos.
Tweet This: Spectacular iPhone XS Video Holds Up Against $10,000 Cinema Camera
Michael sent me info about just how well the iPhone XS is holding up in some pro circles. Filmmaker Ed Gregory (this link is to an article at 9TO5Mac.com on his project) actually compared a $10,000 cinema camera footage to the iPhone XS footage and was shocked as to how similar they turned out.
Ed Gregory goes into tremendous detail, the pros and cons of the iPhone XS, and if you love producing video on your iPhone you will want to check out his site and this post: iPhone XS vs CINEMA Camera – Can you spot the Difference? That’s Ed’s video above.
While there are plenty of apps for video editing, many of the important aspects of quality iPhone video rests in the hardware — external lens, tripod, lighting, gimbal stabilizer, and microphone. Ed gives a list of his gear in the description.
To further increase video quality, here are ideas and tips that Michael shared with me:
Get Stable – Stay Focused
Hold your phone horizontally in landscape mode, place your camera on something stable or better yet, get a tripod to stabilize your footage or an external lens to expand the quality of your footage. Here is Amazon’s list of Best Seller Cell Phone Lens Attachments (no affiliate links). You can also stabilize with the DJI Osmo Mobile 2 which I mentioned in a video 101 post last year (DJI sent me a loaner to test out).
Be Conscious of Lighting
Invest in a white photo umbrella lighting kit (you can get them for as low as $30 on Amazon) that will help you control the amount and direction of the light.
Use a Quality Microphone
Burns recommended investing in an affordable microphone to ensure quality sound, like PowerDeWise or ZealSound Broadcast microphone, both under $35.
Both large brands and popular influencers have found video to be in high demand. It can be tricky, though, for many of us to create a video that wows our audience while producing on a low budget. With the iPhone XS, it is relatively inexpensive and effective to create compelling, exciting videos. Ed’s comparison video shows it is possible to create high quality from a small device like the iPhone.
If you’ve created a powerful, amazing video with your iPhone, @ me on social as I’d love to see it. Byline bio has all my connection links.